Ying The Label (YTL) fuels on the philosophy of less is more; odd is beautifulí. From self-designed prints using paintings, to origami-folding, to hand embroidery, Ying The Label surprises with simple but one-of-a-kind patterns. Believing that art can transcend into the every-day wear, the resulting artworks of the label are at once subtle but surprising; delicate yet profound; classic and highly wearable. To allow the craft to take the center stage, silhouettes are always kept humble. Elusive, instinctive and arty, the designer, Ying, translates her emotions and perspectives into her designs, marrying art and fashion in all her collections.