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SARAH is based in France. She studied at ECOLE DE LA CHAMBRE SYNDICALE DE LA COUTURE PARISIENNE and graduated in 2009. Her collections are produced in France.  SCHO is a jewelry brand named after the designer Sarah CHO.


After her school, she has had experience of doing internships at Manish Arora, Balenciaga and Lanvin.


After being selected as a finalist for ITS competition 2011, SCHO was sponsored under Swarovski Elements crystals. They encouraged her to begin her own brand and under this sponsorship she produced her first collection.


SCHO presented its 1st collection NEO PLAY during Paris Fashion Week on the Fall/Winter 2012 and was immediately picked up by world’s most notorious stores such as LUISAVIAROMA, Lane Crawford from the launch of this first season. Soon after that from following seasons SCHO has been also selling in Le Bon Marche in Paris.