NEEDLEWORK is a Jakarta based fashion label for those who seek the perfect balance of femininity and strong confidence for today’s world. The story itself began at July 2014. Through founder and designer Jessie Winata Loni’s study who saw the need for a label that offer the blend between catwalk trends and street style looks into daily range fashion.
The collections cover women’s ready-to-wear both casual and semi-formal wear, with an emphasis on tailoring, use of materials and attention to details. “We’re talking about self-expression here and we hope that we can deliver this message for those who wear our label.”