Lulu launched her namesake label in 2005. Now, Lulu Alhadad is a name synonymous with Singaporean Muslimah fashion and bridal. Lulu, being self-taught in this competitive field, first found inspiration in designing flamboyant dresses and gowns for her family. Her entrepreneurial spirit inspired the launch of Lulu Alhadad Designs and her debut collection of bold designed Jellabiyas marked a pioneering moment for Muslimah Wear in Singapore. Each piece is infused with a story: the destination and adventure are yours to fill with vibrant colour, digital print and intricate craftsmanship. All pieces are luxurious, individualistic and timeless, creating a sentimental place in your wardrobe and life. Today, her designs offer choices to the modern muslimah, to be modest and fashionable at the same time.