The brand name JIHNOY is a reversed version of my name “Yonhi Jang”, which shows my desire to put my identity into my own brand. I was born in Busan Korea and my major was Fine Arts but later on I specialised in Fashion in Paris where my fashion sense is based on.
JIHNOY is a result of my desire to wear in daily life without following the fashion trend. Not only trendy but also its simplicity and details along with the feminine lines represent the unique styles of “JIHNOY”. Being a fashion trend itself, JIHNOY pursues a stylish and practical daily wear clothing.