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More in store for MFW 2015

September 7, 2015 5:55 pm

“KUALA LUMPUR: Malaysia Fashion Week will be back for a second year in November with more events, including a trade exhibition, a series of fashion shows and gala events…”

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NEW MAN

December 1, 2014 12:00 am

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STYLO-MYLO

The inaugural Malaysian Fashion Week 2014 debuted with an opening bash at Sultan Lounge, Mandarin Oriental Kuala Lumpur on October 18- Teaming up with MATRADE, Stylo Internationa and Mercedes-Benz Stylo Asia Fashion Week, the event aims to bring together Malaysian and international fashion distributors to Kuala Lumpur, Alongside the event, a trade exhibition called FACIT (Fashion, Art, Cosmetics, interiors and Textile) was also hosted. The Malaysian Fashion week 2014 featured 65 designers from 15 countries, such as the Philippines, Fiji, Korea, Turkey, Japan, Belgium and Spain. Making it a double debut local designers such as Bon zainal and Joe Chia showcased their first womenswear line, enthralling the guests in attendance.


INTRADE PAMERAN GAYA HIDUP TERUNGGUL

November 19, 2014 12:00 am

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INTRADE PAMERAN GAYA HIDUP TERUNGGUL

Dalam era kehidupan yang serba moden ini, produk-produk dan perkhidmatan gaya hidup semakin mendapat sambutan di kalangan pengguna. Industri gaya hidup juga menyumbang kepada pertumbuhan ekonomi Malaysia melalui aktiviti eksport. Malaysa merupakan sebuah negara yang bukan sahaja penuh dengan pelbagai jenis bekalan bahan mentah, malah kaya dengan bakat seni pereka muda yang kreatif dan inovatif serta teknologi pembuatan yang canggih dan moden.  Fenomena ini mendorong kepada perkembangan pesat sektcff produk gaya hidup yang mendapat perhatian sehingga ke peringkat antarabangsa. Sdaras dengan itu, Perbadanan Pembangunan Perdagangann Luar Malaysia (MATRADE) telah menganjurkan pameran INTRADE 2014 edisi ke-8 yang telah berlangsung pada 20-22 Oktober 2014. Objektif pameran ini adalah untuk meningkatkan rangkaian perniagaan, pemadanan perniagaaa pertukaran idea dan pengetahuan di kalangan komuniti perniagaan. Pameran gaya hidup terunggul temtamanya mereka yarg berminat menceburi pasaran global INTRADE 2014 menyaksikan penyertaan 412 buah gerai dari 25 negara yang menawarkan pelbagai jenis barangan seperti kategori berikut:

1) Fesyen dan tekstil

2) Aksesori, kasut dan barang kemas

3) Kosmetik dan barangan peribadi

4) Hadiah, cenderahati dan alat tulis

5) Produk dan perkhidmatan rumah dan hiasan dalaman

Pameran ini telah menonjolkan pelbagai produk dari sektor gaya hidup seperti barang kemas (Habib Jewels), kasut (Nelissa Hilman), kosmetik, produk penjagaan diri dan spa (Grace Cosmetics & Tanamera), barangan rumah (Peasonic, Ogawa), barangan sukan (Hypergear) dan pelbagai produk lain. Pameran ini turut disertai oleh pereka-pereka muda yang berbakat dari Malaysia seperti Melinda Looi, Bill Keith, Radzuan Radziwill, Joe Chia, Asha Karim dan turut disertai oleh pereka-pereka fesyen antarabangsa yang lain.

Minggu Fesyen Malaysia (MFW)

Buat julung kali penganjuran Minggu Fesyen Malaysia (Malaysia Fashion Week – MFW) telah dilaksanakan sempena pameran antarabangsa INTRADE. la mempakan suatu usahasama di antara sektor kerajaan dan swasta, di mana MATRADE dan SIYLO International telah bergabung bagi menjayakan MFW. Acara perdagangan fesyen ini berlangsung serentak bersama INTRADE 2014, iaitu dari 20-22 Oktober, dan ianya menjadi hos kepada 3 acara B2B (Business-to-Business) – iaitu FACIT@INTRADE (Fesyen, Seni, Kosmetik, Hiasan Dalaman dan Tekstil), Pameran Fesyen Malaysia (Malaysian Fashion Showcase – MFS), dan Minggu Fesyen Asia Mercedes-Benz STYLO (MBSAFW). Antara program-program yang telah dianjurkan semasa Pameran INTRADE dan Minggu Fesyen Malaysia adalah seperti berikut:

Pertemuan Perdagangan

Sebanyak 1,449 pertemuan perdagangan telah diadakan kepada 126 pembeli luar dari 32 buah negara bersama syarikat pempamer duti pengeksport Malaysia. Pembeli antarabangsa yang terkemuka menghadiri pertemuan perdagangan tersebut adalah dari Jepun (Takashimaya), Singapura (Isetan), Singapura (CK Tang), Indonesia (Galaries Lafeiyette), Indonesia INTRADE membuka peluang kepada syarikat Malaysia untuk menembusi pasaran antarabangsa. (Metro) dan Filipina (SM Globe). Produk yang mendapat permintaan yang tinggi semasa pertemuan pmiagangan adalah fesyen, kosmetik, barangan peribadi, produk rumah serta Wasan dalaman.

Pertunjukan Fesyen

Sebanyak 26 pereka muda dari Malaysia telah mengambil bahagian pada pameran INTRADE dan 12 daripadanya telah terpilih untuk menyertai pertunjukkan fesyea Koleksi fesyen yang. diperagakan telah beiiaya menarik minat pembeli luar untuk bekerjasama di dalam menyediakan fesyen pakaian untuk kedai-kedai runcit terkemuka dan membekalkan pakaian di bawah label mereka sendiri. Secara keseluruhan Pameran INTRADE 2014 dan Minggu Fesyen Malaysia telah berjaya menjadi sebuah platform yang dinamik dan unik khusus kepada para ahli perniagaan dari sektor gaya hidup yang ini mengembangkan perniagaan masing-masing sehingga ke peringkat antarabangsa. INTRADE 2014 & Minggu Fesyen Malaysia telah berlaya memberi peluang kepada syarikat Malaysia untuk berhubung terus dengan pembeli berpotensi dari setiap pelosok dunia tanpa perlu mengeluarkan kos yang tinggi. Melalui pameran INTRADE ini juga, syarikat-syarikat Malaysia berpeluang menembusi pasaran global seperti ke Kanada, India, Jordan, Arab Saudi, Emiriah Arab Bersatu, Afrika Selatan dan Jepun.

 


Dazzling Show by Designer

November 15, 2014 12:00 am

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DAZZLING SHOW BY DESIGNERS

MALAYSIA’S VERY OWN FASHION WEEK GRACES TOWN FOR THE FlRST TIME WITH APLOMB

The inaugural Malaysia Fashion Week (MFW) 2014,which was held from Oct 17 to 22,saw the participation of about 410 exhibitors from over 25 countries and more than 300 trade buyers in attendance. It was a collaborative effort between Malaysia External Trade Development Corporation (Matrade) and fashion event organiser Stylo International with support from the Ministry of International Trade and Industry. Malaysia’s global shoe couturier Datuk Jimmy Choo was the honorary advisor for the event. It marked the first trade fashion week in Malaysia which ran concurrently with Matrade’s annual national trade fair, International Trade Malaysia (Intrade). The international event saw Malaysian and foreign fashion distributors in Kuala Lumpur exhibiting at Facit (fashion, art, cosmetics, interiors and textile), a lifestyle trade fair component within Intrade to support and showcase fashion and related industries. Datuk Dr Wong Lai Sum, CEO of Matrade and chairman of MFW, says the event’s purpose is to position Malaysia as “the region’s number one destination for leading fashion brands,accessories,textiles and lifestyle products”. There was a flurry of activities over the six days including an opening gala dinner and fashion show with 100 models, 12 trade fashion shows with the participation of 61 designers from 15 countries and four awards handed out to fashion trendsetters. The final two days of MFWs 12 fashion shows took place on the runways of Black Cube and White Cube at Menara Matrade, while the public Fashion Week Sale on the final day of MFW featured a variety of high quality fashion and lifestyle products. Major highlights include the Mercedes-Benz Stylo Asia Fashion Week, ranked as the 30th fashion week worldwide where the Asia for Asia’ fashion week showcases Asean and Asian designers from 15 countries; and the Malaysia Fashion Showcase (MFS) where top and emerging Malaysian designers like Melinda Looi, Joe Chia and Bon Zainal showcase their collections.

Joe Chia

A graduate of the Raffles Design Institute, Joe Chia launched his ready-to-wear labeUoe Chia RTW in 2012. His concepts are a celebration of his Malaysian heritage and his collections are based on a sequence of chapters with each piece in every chapter corresponding to its own story. Since the launch of his brand,he has collaborated with international labels like Chivas, Honda,Sony,Shu Eumura, UNIQLO,G-shock and Reebok. He was named one of Asia’s most influential designers at the Mercedes-Benz Stylo Asia Fashion Week last year. The Chapter 05 SSI5 collection shown at MFW2014 was inspired by the violence propagating worldwide with the militia being his muse.The garments featured are escalated versions of reversibility and versatility, achieved through the creased and highly textured fabrication of bamboo, silk, linen and cotton with synthetic materials like nylon, resulting in raincoat blazers and backpack jackets.

llliza Ho Chia-Hui

Accessories designer llliza Ho Chia-Hui was an assistant designer to Choo. She graduated with distinction from the London College of Fashion in 2010 with a Foundation Degree in Fashion Accessories. With the renowned royal shoemaker as her mentor, she had her first show in Kuala Lumpur in November last year. In March, she was awarded the Most Promising Designer at the Mercedes-Benz Stylo Fashion Awards. Her ILLIZA HO spring/summer 2015 collection toys with geometry shapes in cow leather to present a highly functional and colourful line that represents the nomad’s act of searching and discovering information via travelling.

Man Chien

The artistically inclined Man Chien comes from a family with artistic backgrounds.The award winning designer is a graduate of Raffles Design College in Kuala Lumpur. In 2013, she launched her first label, Human Farming + Amusing Anecdote, followed by her second label, a ready-to-wear brand under her own name,this year. Her collection, which was showcased at MFW2014, tells a story about ‘Preserve’, a typical story about a boy and girl who are both in love and running through the forest barefoot before resting at a magical Elder Tree where the boy finally frees the fireflies that he trapped in his cookie tin.

Bon Zainal

Bon Zainal.the designer who was most recently awarded the Mercedes-Benz Stylo Fashion Awards ‘Designer of the Year’2014, was an alumni of the School of Fashion Merchandising in Los Angeles, California. The Terengganu-born,Kuala Lumpur-raised lad had secured a year-long stint under Rick Pallack,the fashion guru to Hollywood celebrities in his heyday. When he returned to Malaysia in 1990, he worked for Spark Manshop Holdings Sdn Bhd to hone his knowledge on menswear custom tailoring and retailing. This year, he launched his own company, BON Fashion Legacy Sdn Bhd. He is diversifying into womens-wear with BonBon and will soon launch his ready-to-wear range BFLThe BON Zainal Collection celebrates the BON man’, from the active guy to the corporate eagle and the gentleman who enjoys the finer things in Life.

 


Gala Nights!

November 9, 2014 12:00 am

 

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Gala Nights!

Malaysia Fashion Week (MFW) was celebrated in a grand way

Officiated by Malaysian Deputy Prime Minister, Tan Sri Datuk Muhyiddin Yassin, the grand gala dinner of the inaugural Malaysia Fashion Week ¬†(MFW) 2014 saw a celebration of I fashion on a larger-than-life scale as Menara Matrade opened its doors to an international crowd of attendees. A collaborative effort between national trade promotion agency Matrade (Malaysia External Trade Development Corporation) and the country’s leading fashion event organiser Stylo International, and with support from the Ministry of International Trade and Industry (MITI), MFW represents the first dedicated trade fashion event organised by a government agency in partnership with the private sector and its multinational collaborators at an international level. The gala dinner was the main event of the festival as it kicked-off the mega series of 12 fashion shows over two days that featured 61 designers from 15 countries. With that, the fashion show was the evening’s highlight as an impressive 100 models stormed the runway wearing collections by designers from Asia and beyond including Australia, Brunei, Cambodia, China, India, Indonesia, Japan, Myanmar, Philippines, Singapore, South Korea, Taiwan, Thailand, and of course Malaysia closing the night. As for the final night of the first-ever Malaysia Fashion Week (MFW), there was a lavish awards ceremony for promising and accomplished designers from Malaysia and Asia. Guests of honour included MFW chairman, Matrade’s CEO Datuk Dr Wong Lai Sum; MFW co-chairperson and Stylo International’s president and CEO Datuk Nancy Yeoh and president and CEO of Mercedes-Benz Malaysia Roland Folger. Also in attendance were Secretary-General of MITI, Datuk Dr Rebecca Fatima Sta Maria who served as advisor of MFW, as well as Malaysia’s global shoe couturier Datuk Jimmy Choo who served as honorary advisor for the fashion week. The main event of the night were the awards which saw Malaysia’s Joe Chia awarded as “Asia’s Most Influential Designer”; Taiwanese Chun Ting Liu named “Asia’s Most Promising Designer” and Philippino Albert Andrada crowned “Asia’s Most Connected Designer”. Celebrations continued with an after-party at Sultan Lounge, Mandarin Oriental Kuala Lumpur.

 


Truly Asia

October 29, 2014 12:00 am

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Truly Asia

Malaysia Fashion Week 2014 brought to the runway diverse designs from around the region

HILE very much a trade fashion event the inaugural Malaysia Fashion Week was quite a show. In the spotlight were impressive talents that made for a thrilling runway extravaganza. The two-day event featured 61 designers from 15 countries: Malaysia, Australia, Brunei. Cambodia. China, India, Indonesia, Japan, Myanmar. the Philippines. Singapore. South Korea. Taiwan. Thailand and Vietnam. MFW took place concurrently with the Malaysian External Trade Development Corporation (Matrade) annual trade fair international Trade Malaysia. It is organised in partnership with Stylo International. Here is a look at some of the runway highlights.

Day 1: Mixed trends

DISTINCT trends surfaced on the first day of MFW. Malaysia’s Yii and Su Gee. as well as Thailand’s Vinn Patararin. showcased the trend that has taken global fashion by storm a take on sporty edge, Stnictured shorts, skiits and crop tops, plus coloured sweaters and the use of luxe fabric took these ensembles away from the gym and made them unerringly cool everyday wear, lliza Ho. protege of Datukjimmy Choo, sent out handbags that were multifunaional and could be changed Into two or three different shapes. It heralded a novel idea in chic and practical carries. Chetan, Yona and Joe Chia from Malaysia, and 12-year-old Indonesian Rafi Ridwan (who is also deaQ, presented collections that were a bit more chic. There was an effortless flair in their take on feminine appeal. Soft and fine fabrics like satin and chiflbn were used on pants and tops, while jackets and culottes were well structured in black, white and metallic hues. Cut-outs, pepla, zippers and even ruffles provided further detailing in each ensemble. Evening elegance was featured in the collecrions of designers Amelia Hassan and Datuk Radzuan Radziwill (Malaysia), as well as Angela Chung (Indonesia], with each offering their own interpretation of the trend. While Amelia executed a combination of Hast meets West in the use of her materials and silhouettes, Radzuan showcased edgy construction softened with florals and lace. Chung’s collection was colourful with a myriad of jewel-toned gowns and cocktail dresses.

Day 2: An atypical assortment

THE following day saw a celebration of heterogeneity. From modern and contemporaiy designs to ethnic inspirations, it proved to be an eye-opener in terms of varied and beautiful ideas. Malaysians Cassey Gan. Melinda Looi and Hayden Koh were not afraid to use bright colours and graphic patterns to make a statement. Their creations stood out in a brave mixture of clashing elements. Bill Keith and Sazzy Falak. however, took a different route with ensembles that had a subtle aspect of the classic and ethnic. Another fellow designer. Man Chien. showed whimsicality by -i V; ^’ -”-na- using various coloured-on \r.”:3i;>??^ fabrics. While Pleatation from P eatation Bill Keith Martin for l-Dou Soknan t Singapore and Albert Andrada from the Philippines sent out gorgeous dresses that were overtly feminine, Japan’s Kanya Miki dressed her models in menswear inspired designs. Where modern chic is concerned. Martin for l-Dou (China), Soknan (Cambodia) and Jarret (South Korea) played around with clean silhouettes that would not look out of place on the streets of a bustling metropolitan. MFW 2014 ended with a lavish awards ceremony for promising and accomplished designers from around Asia. Tills saw Malaysia’s very own Joe Chia crowned as “Asia’s Most Influential Designer” for the year. The Mercedes-Benz Stylo Asia Fashion Week awards night also recognised other designers. Taiwanese Chun Ting Liu was presented the title Asia’s Most Promising Designer” and Filipino Alberi: Andrada. “Asia’s Most Connected Designer”. Jarret L -X Sazzy Falak .

 

 

 


Malaysia is Asia’s most influential fashion designer

October 24, 2014 12:00 am

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Malaysia is Asia’s most influential fashion designer

Our own Joe Chia scores big in style

The week-long Malaysia Fashion Week (MFW) 2014 ended on a high note when our own Joe Chia was declared ^’Asia’s Most Influential Designer”. The 27-year-old said his win came as a big surprise as he was not expecting it at al. He said: “It is such an honour. Winning the title will serve as an encouragement for me and my team to work even harder in the future.” The Mercedes-Benz Stylo Asia Fashion Week awards night, which was held on Wednesday, also recognised other designers. Chun Ting Liu from Taiwan was presented the title “Asia’s Most Promising Designer” by The StQV acting group chief editor Leanne Goh. Both Chia and Chun were chosen by an independent panel of judges, comprising organisers of fashion festivals, heads of fashion associations, international fashion media, trade buyers and other prominent figures in the industry. The award for “Asia’s Most Connected Designer” – based on votes sent in from the various social media platforms – was presented to Filipino Albert Andrada by Bloomberg TV Malaysia CEO Michael Chen. ^’It has been a truly wonderful few years partnering with Stylo International for Asia Fashion Week, and to discover all the truly gifted talents from around the region,” said Mercedes-Benz Malaysia president and CEO Roland Folger. MFW took place concurrently with the Malaysian External Trade Development Corporation (Matrade) annual trade fair International Trade Malaysia. Featured were 51 designers from 15 countries: Malaysia, Australia. Brunei, Cambodia, China. India, Indonesia, Japan, Myanmar, the Philippines, Singapore. South Korea, Taiwan, Thailand and Vietnam, Stylo International president and CEO and co-chairman of MFW 2014 Datuk Nancy Yeoh said the event would not be possible without Matrade and presenting sponsor MercedesBenz


M’sian Style for the World

October 21, 2014 12:00 am

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M’sian Style for The World

Local designers in tie forefront of country’s first fashion week

MALAYSIA’S fashion crowd painted the town red at the opening bash for the inaugural Malaysia Fashion Week (MfW)2014. The event, hosted by Stylo International, saw fashionable aficionados and leading local designers alike celebrating MFW as well as the Fashion, Art, Cosmetic, Interior and Textiles (Facit) trade exhibition. During the party, models took to the runway clad in the works of six designers, namely Fairuz Ramdan, Bon Zainal, Hazree Wahid, Joe Chia, Khoon Hooi and Datuk Radzuan Radziwill. The designers, along with Melinda Looi, who was not present at the bash, had previously presented their collection at the Worid Fashion Week Paris 2014 to showcase Malaysia as the next fashion destination to > SEE NEXT PAGE MFW jointly held with Facit@lntrade >FROM PREVIOUS PAGE the international media, buyers and consumers. It was also the chance for local designers to introduce MFW to the world and gain exposure on a global level. Stylo International president and chief executive officer Datuk Nancy Yeoh said MFW was positioned as a platform to further develop Malaysia’s retail sector, “Fashion is of national importance.” said Yeoh, adding that the event was aimed at strengthening the country’s standing as one of the world’s leading fashion and shopping destinations. MFW is being held concurrently with Facit @ Intrade. which ends tomorrow, Facit is the lifestyle component of the ongoing national annual trade fair International Trade Malaysia (Intrade), which is jointly organised by Malaysia External Trade Development Corporation (Matrade) and Stylo International. It brings together 65 designers from 15 countries. “We have also flown in more than 100 traders as well as press members from more than 20 countries to help spread the word on the fashion event,” said Yeoh. The entire duration of the Facit trade fair will also see various fashion shows and style events held in the city.


Wujud cabaran bentuk integrasi ekonomi serantau

October 21, 2014 12:00 am

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Wujud cabaran bentuk integrasi ekonomi serantau

Malaysia yang bakal mempengerusikan ASEAN tahun depan mengakui wujud beberapa cabaran yang perlu ditangani sebelum ekonomi serantau dapat diintegrasi melalui Komuniti Ekonomi ASEAN (AEC), Timbalan Perdana Menteri, Tan Sri Muhyiddin Yassin, berkata kerajaan sedar mengenai kebimbangan yang wujud dalam komuniti perniagaan berhubung keupayaan ASEAN untuk melaksanakan inisiatif berkenaan. Katanya, peranan Malaysia sebagai Pengerusi ASEAN adalah kritikal dalam memastikan segala keperluan dan inisiatif untuk AEC mampu dipenuhi dan proses integrasi boleh diteruskan selepas tahun 2015″Saya ingin menekankan bahawa AEC adalah proses berterusan dan tahun 2015 tidak seharusnya dilihat sebagai tarikh akhir. Langkah permulaan “Sebaliknya, ia adalah langkah permulaan kc arah matlamat tertinggi iaitu pembentukan sebuah komuniti ekonomi yang berintegrasi sepenuhnya,” katanya berucap merasmikan Pameran Perdagangan Antarabangsa (INTRADE) dan Minggu Fesyen Malaysia 2014 di Menara MATRADE di sini, malam tadi. Turut hadir, dua Timbalan Menteri Perdagangan Antarabangsa dan Industri, Datuk Hamlm Samurl dan Datuk Lee Chee Leong; Pengerusi Perbadanan Pembangunan Luar Malaysia (MATRADE), Datuk Noraini Ahmad; Ketua Setiausaha Kementerian Perdagangan Antarabangsa dan Industri, Datuk Dr Rebecca Fatima Sta Maria dan Ketua Pegawai Eksekutif MATRADE, Datuk Dr Wong Lai Simi, Keunikan gaya hidup Dalam pada itu, Timbalan Perdana Menteri berkata, sebagai sebuah negara dikenali sebagai titik pertemuan di antara dunia Timur dan Barat, menjadikan Malaysia kaya dengan pelbagai budaya yang wujud dalam kalangan rakyat majmuknya. Justeru katanya, adalah diyaldnl penganjuran INTRADE 2014 yang meniunpukan sektor gaya hidup berupaya mempromosi keunikan gaya hidup Malaysia ke luar negara. Minggu Fesyen Malaysia yang buat julung kali dianjurkan sempena INTRADE 2014 dilihat tepat pada masanya manakala tema bagi acara Minggu Fesyen Asia Mercedes Benz STYLO adalah bertepatan dengan slogan ‘ Malaysia, Truly Asia’,.


MFW Takes Centre Stage

October 20, 2014 12:00 am

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MALAYSIA FASHION WEEK TAKES CENTRE STAGE

The inaugural 2014 event marks a government-private collaborative effort to make Malaysia the world s next fashion destination

With Paris Fashion Week having ended just a fortnight ago, some of us may still be having the fashion-week “fever” For the inaugural Malaysia Fashion Week (MFW), however, it is only just beginning. Launched during Paris Fashion Week itself to herald the potential of Malaysia’s fashion industry as the “world’s next fashion destination’; seven local designers were handpicked to showcase their collections – Bon Zainal, Fairuz Ramdan, Melinda Looi, Khoon Hooi, Joe Chia, Hazree Wahid and Radzuan Radziwill. The glamorous kick-start signals the four-fold collaborative effort between Malaysia External Trade Development Corporation (MATRADE) and fashion event organiser STYLO InternationaL Supported by the Ministry of International Trade and Industry (Miti), MFW 2014 marks a significant government and private sector partnership.

MFW 2014 began last Friday and ends on Wednesday and it incorporates the annual International Trade Malaysia (INTRADE). Matrade chief executive officer (CEO) and MFW chairman Dr Wong Lai Sum pointed out that the event “is aimed at positioning Malaysia as the region’s number one destination for leading fashion brands, accessories, textiles and lifestyle products” Now in its 8th edition, the Intrade exhibition at Menara Matrade, Kuala Lumpur, this year introduces a segment called Facit (Fashion, Art, Cosmetics, Interiors and Textile), which will be one of MFW’s specia highlights to boost the lifestyle sector of the international trade event. Comprising 412 booths with exhibitors from over 12 countries, the business-to-business driven event will also be open to the public on Wednesday from 2pm to 10pm. On the fashion showcase side. Stylo International CEO and MFW co-chairwoman Datuk Nancy Yeoh introduced a Malaysia Fashion Showcase, which she told the media during a behind-the-scenes tour, was to aim the spotlight on emerging and leading designers. This is in line with Yeoh’s plans for MFW 2014 to help develop and nurture local fashion talent, one of the ways being to feature student designers who are partly sponsored to showcase their collections. Going beyond Malaysian designers, Stylo International’s long-time partner, Mercedes 1^ Yeoh (centre! and Matraoecleptiiy CEO SusiLa Devi (second from left) at the media briefing tastweek. hard-hat-tonr-69 -Benz, will be co-hosting a Mercedes Benz Stylo Asia Fashion Week showcase, which will feature fashion designers from Asean and the wider Asian region. Tlie exclusive fashion show-ranked as the 30th official fashion week in the world-will take place tomorrow and on Wednesday at the Matrade hall. Some 65 designers from 15 countries, including Australia, lapan, Myanmar, the Philippines and of course, Malaysia will be featured. Some fresh faces from our local fashion scene include the likes of blogger-turned-fashion-maven Joyce Wong (of kinkybluefairy.net) and Sakura Malaysia (known for its one-of-a-kind bag creations). Not to be left out are the likes of award-winning menswear specialist, foe Chia, who will represent Malaysia along with veteran Melinda Looi, as well as a host of other local designers: Yona, Amelia Hassan, Radzuan Radzwlll, Illiza Ho, Kinslager, Hazree Wahid, Fairuz Ramdan, Cheetan, Su Gee, Bon Zainal and Max Mak- TV host and actress-cum-designer Sazzy Falak will also be showcasing her apparel on day two of the show. International designers and labels that have made their wav to MFW 2014 include Kerala and Chung Ting Liu (Taiwan), Stephany (India) and Pleatation (Singapore), Undubtedly, a special highlight will be Rafi Ridwan, up-and-coming young designer who hails from Indonesia. Not letting his hearing disability undermine a bright future, the lad will be the youngest designer to showcase at age 12. Islamic and cultural fashion will also take its place at MFW 2014, represented by the House of Sabah Batik as well as trendy “Muslimah” fashion and swimwear such as Pearl Haya and Saraya Zahret.

To top off the ambitious all-round fashion event, the digital frontier is also covered. as Asia’s top social media fashion app from Japan, WEAR, is also featured. Nancy, who is also Mercedes-Benz Stylo Asian Fashion Week chairman and MFW co-chairman, said the digital frontier was not forgotten at Intrade and MFW, as for the first time in Malaysia, Asia’s top social media fashion app WEAR will be featured. MFW is led by Wong as chairman and Yeoh as co-chairman. Miti secretary-general Datuk Dr Rebecca Fatima Sta Maria is the adviser of MFW and Datuk Prof (Dr) Jimmy Choo is the honorary advisor.

For more information, visit intrademalaysia.my and mbst>’loafw.com or follow^ the social media pages by searching for Stylo International and MBStyloAFW on Facebook/ Twitter/Instagram.