Mercedes Benz STYLO Asia Fashion Week
The Mercedes Benz STYLO Asia Fashion Week is the first ever Asia wide collaboration of top emerging designers in the one media event, taking place once a year in each Asian host city. The event is a collaboration of 12 official fashion associations across Asia, with the likes of China, Korea, Japan, India, Hong Kong, Singapore, Thailand, Indonesia, Philippines, Malaysia, Taiwan, and Vietnam, showcasing their best designers in one central location. This international platform also plays hosts to the top buyers, media, editors, retailers, celebrities and VIPs from around the world.
Asia – The 5th fashion capital of the world.
Created originally as part of the 10th anniversary of Formula One Grand Prix racing event in Malaysia, STYLO unites the presence of the world media and high net-worth devotees of the F1, in a thrilling mix of Fashion, Music, Celebrities, Supermodels. It is the ultimate East meets West concept, which has proven to be an intoxicating mix.
STYLO was conceived by Malaysian PR practitioner Dato’ Nancy Yeoh as President & CEO, with legendary designer Professor Dato’ Jimmy Choo as the Mentor/Advisor. As part of STYLO’s DNA, the fashion-entertainment world was created on the runway complete with theatre, music, drama and celebrity excitement followed by fabulous after parties. Today, you can find STYLO parties in major cities of Singapore, Indonesia, India, Prague, Mexico, London.
Asia Fashion Inc
Asia Fashion Inc is dedicated to providing an international trade platform for the best of Asian designers, ranging from branding and marketing, to retail, wholesale trade and e-commerce. AFI is the go-to company for designers looking to expand their branding and trade sales internationally. In partnership with STYLO International, AFI is the leading online and offline brand platform for Asian designers, as it has extensive network in Asia with various government agencies, fashion associations, buyers, retailers and media.